Greetings from President & CEO

Jun Sugiura, President & CEOWorld Business Associates Co., Ltd. was established in April 2006 by small and medium enterprise (SME) consultants who aimed to provide an international cooperation and support. Since then, as a group of experts promoting the development of SMEs, we have undertaken various projects entrusted to us by government offices and public agencies, including the Ministry of Foreign Affairs, Ministry of Economy, Trade and Industry, Ministry of Health, Labor and Welfare, Japan International Cooperation Agency (JICA) /ODA projects, The Association for Overseas Technical Cooperation and Sustainable Partnerships(AOTS)/Overseas Human Resources Development, and Japan External Trade Organization (JETRO)/Overseas Business Development Support. The direct objectives of our operations are the promotion support of SMEs in developing countries, human resource capacity development, and feasibility study for overseas business development of projects. In carrying out our overseas operations, we have always transmitted the importance of management that respects individual initiatives along with the committing-to-quality spirit of “monozukuri” (product making) nurtured in Japan over the years, thus assisting developing countries in autonomous nation-building.
Our human network backed by a deep trust that has been built up through its operations connects more than 40 countries worldwide, including Russia and the New Independent States (NIS), as well as countries in Asia, Latin America, Africa, and the Middle East.

Japanese Economy, which is expected to continue moderate recovery, however needs to keep “Japan Revitalization Strategy” established on June 2016 as the countermeasure against shrinking structural domestic market and labor shortages caused by the declining birthrate and the aging population, with attention to the impact of trade issue risk on the global economy, uncertainty of economy overseas, as well as the consequence of change of financial and capital markets. One of the key pillars of the strategy is “uptake of oversea emerging markets”, which consists of following 4 elements;
1. Support for local SME & upper middle-scale firms’ expansion to overseas by taking advantage of TPP.
 “JETRO/New Export Powerful Nation Consortium, JICA/SDGs Project”
2. Export escalation of infrastructure system
“Initiative of Export Escalation of High-quality Infrastructure System”
3. Enhancement of inward direct investment from abroad
 “Promotion of investment and business alliance between SMEs & upper middle-scale firms and foreign companies”
4. Expanding networks of economic partnership agreement, free trade agreements and tax convention
“Japan-EU EPA(effective), RCEP(under negotiation), Japan, China, and South Korea FTA(under negotiation)”

We continue supporting SMEs to exploit their overseas market with understanding their inherent difficulties utilizing our overseas human network that has been developed through our overseas operations and our experience as SME consultants.
In the field of export of infrastructure system, we are supporting to make overseas industrial park development plans with Japan quality infrastructure system which can secure the smooth overseas implementation for SMEs.
As for inward direct investment development, we are also providing foreign companies with the development support of Japanese market and business matching events with Japanese companies, which we already made fruitful achievements.

Japanese style “keiei” (management), “monozukuri”(craftsmanship), and “omotenashi” (hospitality) draw increasing attention. We have proposed and executed a variety of Japan business tours for understanding them, including Japan study tours sponsored by the Ministry of Foreign Affairs and JICA, and have gained high reputation. We also started to support domestic economy vitalization and reconstruction of the rural areas economy by utilizing the inbound tourism like sightseeing, and have implemented the research and project support on MICE and DMC.

This is the 14th year since its start of business. We have expanded our business with the keyword of “overseas” . It is imperative not only the expansion of conventional business but also the launch of new project which can be the next pillar for us. We will cherish our founding principles, “We will contribute as a bridging of Japan and the rest of the world for mutual development.”, and will intend proactively to take on new business challenges.

April 2019
Jun Sugiura, President & CEO
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